Case Study: Apartments.com boosts social engagement and website traffic with Streetsense social media strategy

Apartments.com boosts followers 76% YoY with Streetsense

Apartments.com sought to make its brand synonymous with renting and boost engagement. To achieve this, they tapped Streetsense as their social media agency of record to manage an integrated strategy and drive users to their website.

Streetsense implemented a full strategy across multiple platforms, launching the brand on TikTok and creating content ranging from educational tips to humorous campaigns featuring spokesperson Brad Bellflower. They executed targeted campaigns like Paws for a Cause, which increased TikTok followers by 98% and overall engagement by 70%. The ongoing partnership yielded significant yearly results for Apartments.com, including a 76% increase in followers, a 79% increase in click-through rate, and a 48% rise in web sessions from social media.

Apartments.com