Case Study: Annapolis Town Center refreshes its mixed-use identity with Streetsense branding and urban design

Annapolis Town Center refreshes a 1960s mall into a mixed-use destination with Streetsense

Annapolis Town Center, a mixed-use development in Maryland, faced a challenge with tenant loss to competing retail centers. The developer, Trademark Property, engaged the vendor Streetsense to reimagine the site's identity and make it more competitive. Streetsense was tasked with refreshing the project through branding, buildings, and public spaces.

Streetsense implemented a comprehensive solution through its Urban Design Studio and Brand department. The approach included reprogramming commerce and open spaces, developing a new identity strategy with a logo, and integrating wayfinding signage. The results featured a contemporary interpretation of local aquatic culture, seen in new amenities like kiosks and a programmable shaded lawn for events. The solution by Streetsense successfully welcomed guests into the commerce core and positioned Annapolis Town Center for future competitiveness.

Annapolis Town Center