Case Study: Bisto drives product trial and brand buzz with StreetPR

Bisto serves 800+ samples with StreetPR to launch Peri-Peri Gravy

StreetPR partnered with Bisto to launch its new Peri-Peri Gravy. The challenge was to create a bold and memorable on-the-ground activation that would generate excitement, encourage product trial, and communicate the unique spicy flavor directly to consumers.

The solution was a fully branded pop-up food van activation in high-footfall London locations. StreetPR's team served over 800 samples of chips with gravy, creating an immersive tasting experience that successfully combined product trial with brand awareness and engagement. The campaign generated significant local buzz and social content, positioning the new product as a must-try item.

Bisto