Case Study: City of San Carlos achieves real-time parking visibility and data-driven downtown management with Streetline

San Carlos, California - Customer Case Study

The City of San Carlos partnered with Cisco and Streetline to tackle chronic downtown parking pressure that threatened neighborhood commerce and visitor experience. Laurel Street draws shoppers, restaurants and events, and a 2012 survey found 57% of respondents felt there wasn’t enough parking — a perception that led customers to drive past local businesses rather than stop.

Streetline installed sensors in 100 on‑street spaces and launched the Parker mobile app and embeddable ParkerMap so residents, visitors and merchants can see real‑time availability. The system reduced circling, highlighted nearby off‑street lots, gave the city 24/7 occupancy data for policy decisions, improved customer access to downtown businesses, and laid groundwork for broader smart‑city sensing and services.

City of San Carlos

Lisa Costa Sanders

City Planner, City of San Carlos