Case Study: TransLink proves bus ridership value and secures support for bus lanes with StreetLight Data

TransLink proves bus usage was much higher than previously understood with StreetLight Data

The customer, TransLink, a transportation agency in Vancouver, faced the challenge of proving the value of bus service to encourage alternatives to personal vehicles. They needed precise data on bus ridership compared to car usage on congested corridors to gain political buy-in for investments in new bus lanes and rapid bus lines. To address this, they used multimodal data from StreetLight Data.

Using StreetLight's data and analytics, TransLink revealed that bus usage was significantly higher than previously understood. The solution provided compelling visualizations that stunned local mayors and successfully justified the transit investments. This empowered TransLink to make a strong case for new infrastructure, highlighting the power of bus travel and its major impact for commuters.

TransLink