Case Study: World-leading consumer goods company achieves incremental growth and defines global strategy with Streetbees

World Leading Consumer Goods Company - Customer Case Study

World Leading Consumer Goods Company, a multinational operating in over 200 countries with hundreds of brands, needed a connected system of integrated consumer insight to move beyond top-level averages, reveal gaps between claimed and actual behaviour, and capture ongoing trends and seasonality. To address this challenge it partnered with Streetbees, deploying Streetbees’ Dynamic Growth Engine and chat-style app powered by proprietary machine learning and NLP to collect real-life moments and uncover motivations behind consumption.

Streetbees used its Dynamic Growth Engine to map category-specific choices and build audience-specific strategies; in the first 24 months the project collected nearly 100,000 in-the-moment occasions from 11,000+ bees across eight countries. The insights from Streetbees have helped the World Leading Consumer Goods Company unite teams from insights to strategy, refine communications and media planning, inform portfolio innovation and extensions, and sharpen audience identification and full-funnel targeting — leveraging Streetbees’ wider network of 3.5 million users, 2.5 billion data points and coverage across 190 countries.