Case Study: The Consumer Goods and Pet Food Industry achieves future-proofed brand equity and deeper emotional-connection insights with Streetbees' Brand Experience Monitor

The Consumer Goods And Pet Food Industry - Customer Case Study

The Consumer Goods And Pet Food Industry, a dominant player with more than 50 iconic brands across 50+ countries, needed to confirm and correct assumptions about brand values and purpose to focus investment in core segments and future‑proof its portfolio. To explore brand purpose, petcare human trends, cross‑market brand health and generational relevance, they engaged Streetbees and its Brand Experience Monitor.

Streetbees implemented its Brand Experience Monitor, measuring brand impact across three pillars—perception metrics, in‑the‑moment experience, and semiotics—to produce a single brand equity score. The ongoing monitoring gave the client a regular pulse on pet food usage and choice drivers, exposed tensions between perception and reality to refocus messaging, and tracked evolving emotional bonds between owners and pets; Streetbees’ insights are powered by 3.5 million bees in 190 countries and 2.5 billion data points, producing actionable guidance for investment and communications.