Case Study: Leading Global Consumer and Pet Packaged Foods Company revives its breakfast category and engages new adult audiences with Streetbees

Reviving an existing category with new audiences

Leading Global Consumer And Pet Packaged Foods Company needed to revive its breakfast category by appealing to a new adult audience, validating a growth segment with an occasions-based framework and defining the right engagement and communications strategy. They partnered with Streetbees and used Streetbees’ Audience Solution and Always ON conversational research (via the Streetbees chat-style app and NLP) to capture in-the-moment photos, videos and text about breakfast occasions.

Streetbees built detailed consumer profiles and mapped eating occasions, drivers and barriers, then identified the most effective digital channels and creative approaches. The client integrated Streetbees’ occasion framework to design and launch a personalized digital offering, tailor marketing campaigns and shape offline and online activations—leveraging Streetbees’ scale (3.5 million users across 190 countries and 2.5 billion data points) to deliver qualitative insight at quantitative scale.