Case Study: Major Film & Television Production & Distribution Company achieves audience-first strategy in Africa with Streetbees

Major Film & Television Production Distribution Industry - Customer Case Study

Major Film & Television Production Distribution Industry engaged Streetbees to uncover how audiences in Africa watch video as the client expanded into new TV networks. The business challenge was to bring the voice of the consumer into pitch meetings, reposition the company as a trusted advisor rather than a vendor, equip consumer-facing teams with actionable audience insight, and shape a new video-on-demand strategy.

Streetbees used its Dynamic Media Landscape solution and chat-style app with an Always ON approach to collect 5,000+ in-the-moment viewing occasions across four key African markets, applying machine learning to aggregate photos, videos and conversations. Streetbees’ analysis surfaced distinct audience personas and viewing occasions, enabling optimized content distribution, new download and payment options to extend accessibility, and streamlined navigation and search—delivering an audience-first strategy for each market.