Case Study: Leading UK Insurance Company drives conversion and removes vehicle purchase barriers with Streetbees

Leading UK Insurance Company - Customer Case Study

Leading UK Insurance Company sought to demystify vehicle ownership in the UK and improve conversion from vehicle considerers to buyers to position itself as the dominant insurer. The insurer needed to define audiences (considerers vs owners), understand drivers and barriers to purchase, and build a strategy to elevate market position, so it engaged Streetbees and its Dynamic Growth Engine alongside in‑the‑moment conversational research and NLP capabilities.

Streetbees used its Dynamic Growth Engine to analyse in‑the‑moment data from over 2,000 customers (leveraging a wider panel of 3.5 million “bees”), applying machine learning and NLP to map channel value, develop audience segmentation, and capture real consumer moments across the journey. The Streetbees framework produced clear, actionable recommendations — how to win within each segment, partnership opportunities to stay top of mind, and ways to remove cost and other purchase barriers — enabling targeted channel investment and positioning strategies informed by data.