Case Study: a large soft drinks manufacturer grows Gen Z market share with Streetbees SBX

Growing market share in new territories among Gen Z consumers

Streetbees worked with a large soft drinks manufacturer to help grow market share in new territories among Gen Z consumers. The company needed fast, robust insight into the drivers and barriers behind juice-based drink purchases across China, Mexico, the US, Turkey, and South Africa to inform product innovation, positioning, and strategy.

Using SBX, Streetbees gathered qualitative and quantitative feedback from 1,300 Gen Z consumers in just 5 days, combining real-time probing, verbatim analysis, and quantified findings in an interactive dashboard. Streetbees delivered clear recommendations that supported the client’s hypothesis on taste while revealing stronger importance for health and mood, as well as preferences for multi-sensory drinks, world flavours, target occasions, and channel and packaging implications, helping shape the stakeholder decision-making process.