Case Study: Global Video Game and Digital Entertainment Company sharpens TV series messaging with Streetbees

Global Video Game and Digital Entertainment Company - Customer Case Study

Streetbees helped a global video game and digital entertainment company gather fast, detailed audience insights to shape the communication strategy for a new TV series across Italy, France, and Sweden. The client needed to understand what would attract new viewers and engage existing fans, but its earlier surveys and focus group produced fragmented findings and a tight distribution-deal timeline added pressure.

Using Streetbees’ SBX platform, the team combined qual and quant research with 1,500 expected viewers and 20 consumer-generated videos, then coded and quantified the results in an interactive dashboard delivered in just over a week. Streetbees turned thousands of verbatims into clear recommendations that informed messaging, positioning, and pitches, helping the client address viewer concerns, strengthen the audience narrative, and support critical distribution deals.