Case Study: a global cosmetics, skin care, perfume, and personal care company aligns its brand strategy with consumer insights using Streetbees

Global Cosmetics, Skin Care, Perfume, and Personal Care Company - Customer Case Study

a global cosmetics, skin care, perfume, and personal care company was facing a Q4 2023 revenue decline and needed to develop an effective marketing strategy for its newest brand in Turkey and Romania. The challenge was to understand how 18-25-year-old women in these markets defined beauty and femininity so the brand could align with their perceptions. They needed a bottom-up research approach to capture these nuanced, authentic consumer insights at scale and turned to Streetbees for a solution.

Streetbees used its conversational mobile app to gather both quantitative and qualitative insights from 291 women in just 5 days. The tool used LLMs to ask real-time follow-up questions, resulting in thousands of rich verbatims that were analyzed to reveal key differences in market perceptions. The insights, delivered in an interactive dashboard, showed that media influence was less important than hypothesized, allowing the client to refine its brand strategy with specific language cues focused on inside-out beauty. The Director of Insights praised the speed and quality of the actionable data provided by Streetbees.