Case Study: a leading U.S. non-profit organization grows memberships with Streebo's IBM watsonx-powered AI agent

Leading U.S. Non-profit Organization boosts memberships with Streebo’s 99% accurate WatsonX AI agent

The customer, a leading U.S. non-profit organization, faced challenges with low membership conversion rates and a high support load as its digital traffic grew. Visitors struggled to find information and there were no guided journeys to encourage sign-ups or donations. Streebo implemented an IBM watsonx-powered AI agent to modernize the organization's engagement strategy.

The solution from Streebo provided conversational FAQ handling and guided membership journeys on the website. This resulted in an expected 20-30% increase in new sign-ups, automated 60% of routine queries to reduce support burden, and is projected to capture three times more leads than previous methods.