Case Study: SANS boosts webinar engagement and channel growth with StreamYard

How SANS Transformed Their Online Presence with StreamYard

SANS Technology Institute, a cybersecurity education organization, wanted to make its webcasts more interactive and extend their reach beyond traditional video meetings. The team needed a simpler way to live stream, engage with audience comments, and turn webinars into more dynamic conversations while managing multiple social channels.

Using StreamYard’s browser-based live streaming and recording studio, SANS began multistreaming webcasts to social platforms, aggregating comments in one place, and running hybrid events and live discussions. StreamYard helped drive significant growth, including one YouTube subchannel rising from 200 to 11,000 subscribers in two years, with 25% to 40% of viewers coming from live streams, while also increasing demand for SANS instructors and authors.

SANS

Stephen Hart

Director of Content Marketing