Case Study: Corewell Health engages its community with StreamYard

How Corewell Health Used StreamYard at a Pivotal Moment in Healthcare

Corewell Health, a health care organization, needed a simple way to share urgent COVID-19 and vaccine information with its community when in-person communication was limited. Using StreamYard Business, they were able to connect local health experts with residents and produce live and prerecorded video content without needing extra equipment.

StreamYard helped Corewell Health multistream broadcasts to social platforms, use Teams and the virtual green room for smoother production, and create content from hospitals, offices, and other locations. The results were strong community engagement and very positive feedback, with the videos used to explain pandemic guidance, occupational health information, and vaccine updates, and then repurposed on LinkedIn.

Corewell Health

Michael Yoder

Lead Digital Marketing Specialist