Case Study: Aditya Birla Fashion and Retail Limited cuts catalog turnaround to 48 hours with Streamoid Catalogix

Aditya Birla Fashion and Retail Limited cuts catalog turnaround from 7 days to 48 hours with Streamoid

Aditya Birla Fashion and Retail Limited (ABFRL), a major fashion retailer operating a portfolio of ten distinct brands, faced significant operational complexity. Each brand maintained its own cataloging workflows and taxonomy, leading to redundant manual effort, long seven-day turnaround times, and a high risk of data errors across its marketplace listings. To address this, ABFRL partnered with Streamoid and implemented its Catalogix platform.

Streamoid's solution centralized catalog operations for all ten brands onto a single platform. This allowed ABFRL to automate data ingestion, use AI to generate product content for teams to review, and publish directly to multiple marketplaces without manual reformatting. The results were substantial: Streamoid helped ABFRL reduce manual cataloging effort by 60-70%, cut batch turnaround time from seven days to just 48 hours, and achieve over 95% data accuracy across thousands of monthly styles.

Aditya Birla Fashion and Retail Limited (abfrl)