Case Study: Balenciaga pioneers immersive fashion-show innovation with Streamline Studios

Balenciaga launches Afterworld in 3 months with Streamline Studios

Streamline Studios partnered with the fashion brand Balenciaga to create a groundbreaking virtual experience to showcase its new collection. The challenge was to engineer and deliver a fully immersive, cloud-streamable video game for mobile and PC within a tight three-month deadline, moving beyond a traditional fashion show to engage customers in a new digital frontier.

The solution implemented by Streamline Studios leveraged Unreal Engine and Quixel's Megascan library to rapidly build a captivating game with five distinct zones, photorealistic avatars, and AI-driven traffic simulations. The result was the "Afterworld: The Age of Tomorrow" experience, which successfully blended fashion with the metaverse, allowing customers to explore the collection in an interactive digital playground and generating significant industry acclaim.

Balenciaga