Case Study: Tally Weijl achieves centralized, real-time, tailored in-store music control with Streamit

Tally Weijl - Customer Case Study

Tally Weijl, a Swiss fashion retailer with more than 760 stores in 31 countries, faced a cumbersome in-store music process based on monthly CD deliveries that lacked flexibility and the ability to tailor content by outlet. To modernize its retail audio, Tally Weijl engaged a consortium including Streamit to replace CDs with an internet-based solution; Streamit supplied the in-store hardware (the Streamit SIR120PRO) and the Streamit Device portal for centralized device configuration and monitoring.

The consortium combined Moodmixer’s real-time playlist generation, nacamar’s authenticated content delivery, and Streamit’s intelligent playout devices and centralized routing to deliver tailored streams to each store. As a result, Streamit’s SIR120PRO units are installed across Tally Weijl’s estate, enabling immediate, cost-effective distribution of customized music, centralized control and monitoring, automated error handling and encrypted backups — replacing monthly CD logistics with a reliable, scalable system deployed in over 760 stores.

Tally Weijl