Case Study: Björn Borg achieves an active, attractive in-store atmosphere with Streamit's Lisa LCD in-store audio players

Björn Borg - Customer Case Study

Björn Borg, the trendy and sporty fashion brand, needed music for their retail stores in Sweden to convey an active, attractive in-store atmosphere. They engaged Streamit and deployed the Streamit Lisa LCD in-store audio player to receive customized music programming created by Royal Streaming.

Streamit’s Lisa LCD players were installed at all Björn Borg locations in Sweden to stream Royal Streaming’s regularly updated, brand-tailored channels; the players also use Store-and-Forward with overnight downloads to a memory card so playback continues during internet outages. The result is consistent, location-appropriate music across the chain, improved in-store ambiance and reliable, measurable delivery to every Swedish store via Streamit.

Björn Borg