Case Study: KTSL keeps its sales pipeline full with streamGo

Automating Lead Generation With Webinars and HubSpot

KTSL, an IT services company, wanted a better way to generate and convert leads from webinars after their previous webinar provider fell short on support, branding, and flexibility. They turned to streamGo to help run a webinar series with stronger lead capture and follow-up capabilities, using the platform alongside HubSpot integration.

streamGo helped KTSL and its partner BMC deliver a regular webinar programme with live and on-demand viewing, while automatically syncing registrations and attendee data into HubSpot. This made follow-up easier, helped the sales team identify hot leads using engagement scores, and resulted in new leads and deals from each event, all through a fully managed service from streamGo.

KTSL

Paul Riddle

Head of Marketing