Case Study: World Curling Federation grows owned audience and digital revenue with StreamAMG’s BLAZE OTT platform

World Curling Federation grows users 138% in 15 months with StreamAMG

The World Curling Federation needed a direct-to-consumer OTT platform to better serve its global audience, as its content was fragmented across third-party sites. This fragmentation limited its ability to own its audience, capture data, and generate consistent digital revenue. To address this, the federation partnered with StreamAMG to launch its first dedicated platform, The Curling Channel, powered by StreamAMG's BLAZE solution.

StreamAMG delivered a fully managed OTT platform that enabled the federation to distribute live and on-demand content globally with an integrated monetization model. As a result, the World Curling Federation scaled from 12k to 30k users, a 138% increase in 15 months, and expanded into 58 markets. This strategy generated six-figure revenue and established a scalable model for sustained audience engagement and digital revenue.

World Curling Federation