Case Study: Wolverhampton Wanderers FC boosts video engagement with StreamAMG CloudMatrix

Wolverhampton Wanderers Football Club grows video views and subscriptions with StreamAMG CloudMatrix

Wolverhampton Wanderers Football Club, a Premier League team, faced the challenge of pivoting their video service, WolvesTV, from live streaming to a video-on-demand model after promotion due to rights restrictions. They needed to efficiently manage and present their vast archive of content to provide a premium experience without time-consuming manual curation. They turned to their existing vendor, StreamAMG, and its CloudMatrix system to achieve this.

StreamAMG's CloudMatrix solution automatically categorized and tagged videos to create dynamic, auto-updating playlists, providing fans with a seamless viewing experience across all platforms. This enabled a quick and successful relaunch of WolvesTV. The results included continued growth in subscriptions and viewer numbers, a dramatic increase in video views, and enhanced fan engagement, allowing the club to commercialize the platform through advertising.

Wolverhampton Wanderers Football Club