Case Study: The Rugby Football League reaches record fan engagement with live streaming on Our League by StreamAMG

The Rugby Football League reaches 100,000 live stream requests and 50% membership growth with StreamAMG

The Rugby Football League (RFL) faced the challenge of delivering live matches to season ticket holders when the Super League season resumed behind closed doors during the Covid-19 pandemic, as it lacked an existing platform for this purpose. The RFL partnered with vendor StreamAMG to utilize its streaming technology and content distribution platforms integrated into the RFL's Our League membership app.

StreamAMG implemented a central voucher system for ticket holders and integrated its live streaming, on-demand video, and casting capabilities into the Our League platform. This solution led to over 100,000 live stream requests in the first two weeks after the restart and drove unprecedented membership growth, with registrations nearing 150,000 and representing close to 50% year-on-year growth.

The Rugby Football League