Case Study: Sunderland AFC reaches fans worldwide with StreamAMG native apps

Sunderland AFC boosts total views 75% and watch time 150% with StreamAMG

Sunderland AFC, a major English football club with a global fanbase, faced the challenge of quickly launching a dedicated mobile app to live stream matches as required by EFL regulations. Their existing video on demand service, SAFSEE, lacked an app, and the club needed a reliable solution that could also incorporate its archive of on-demand content without disrupting operations. They turned to their long-time video technology partner, StreamAMG, for a solution.

StreamAMG built and delivered a pair of lightweight native iOS and Android apps integrated with its CloudMatrix video management and CloudPay payment systems. The solution provided a seamless, high-quality experience for live and on-demand video. The results were highly successful, with the new app achieving 25,000 downloads and a Top 10 iTunes sports app ranking. In the first season, revenue exceeded all expectations and became a valuable income stream, while total video views increased by over 75% and total watch time grew by 150%.

Sunderland AFC