Case Study: Premiership Rugby makes every match available to fans with StreamAMG

Premiership Rugby launches PRTV Live with StreamAMG, delivering up to 480 minutes of live rugby each weekend

Premiership Rugby wanted to make all of its non-televised Gallagher Premiership matches available to fans in the UK and specific international markets, overcoming the challenge of complex broadcast rights. They partnered with vendor StreamAMG, who utilized their OTT expertise and Cloud Pay product to build the new PRTV Live streaming platform.

StreamAMG's solution enabled the sale of match and round passes, and later a season pass, providing comprehensive access to live and on-demand content. The platform was a success, gaining its best traction in the UK with matches involving teams like Exeter Chiefs and Leicester Tigers proving particularly popular. This initiative successfully delivered a domestic product that catered to rugby fans and gained a loyal following.

Premiership Rugby