Case Study: Sunderland AFC boosts worldwide fan engagement with StreamAMG native apps and CloudMatrix

How native apps helped Sunderland AFC reach fans worldwide

Sunderland AFC, a major English football club with a large global following, needed to quickly launch a dedicated mobile app to live stream matches internationally after a change in league regulations. Their existing video on demand service, SAFSEE, lacked an app and required a solution that could be implemented within a short off-season window without disrupting operations. The club turned to its long-time video technology partner, StreamAMG, for a solution.

StreamAMG developed and deployed a pair of lightweight native iOS and Android apps, powered by their CloudMatrix video management system and CloudPay payment platform. This provided an end-to-end solution for live and on-demand content. The results were significant: the new app was downloaded 25,000 times, revenue in the first season exceeded expectations, and total views for the service increased by over 75% while watch time grew by 150%. StreamAMG's technology provided a low-maintenance, cost-effective platform that helped Sunderland AFC successfully engage its worldwide fanbase and create a valuable new income stream.

Sunderland AFC

Tony Davison

Managing Director