Case Study: Fitelo Scales Privacy-First In-App Coaching with Stream

Why Fitelo Replaced WhatsApp With Stream for Scalable, Privacy-First Coaching

Fitelo, a personalized diet and lifestyle coaching app helping people in India lose weight scientifically, needed a better way to support users at scale. Its existing WhatsApp-based workflow created privacy risks, scaling limits, fragmented health data, and operational friction when dieticians changed, so the company looked for a more reliable in-app communication solution.

Stream provided the answer with Stream Chat and its push infrastructure, replacing WhatsApp and MoEngage with a unified in-app experience. Fitelo added quick replies, deep links, typing indicators, and context-aware guidance, which helped drive 4x higher CSAT survey responses, better weight-log activity, improved data security, and more reliable notifications—leading to stronger overall engagement across the Fitelo app.

Fitelo