Case Study: Betabrand drives community engagement and real-time shopping with Stream

Stream Helps Betabrand Build a Community-Based Online Apparel Company

Betabrand, an online apparel company, wanted to enhance its community-driven platform with social feeds and live chat features to become the "Facebook of fashion." They sought an external solution to avoid investing extensive time and resources into building these complex features in-house. The vendor, Stream, offered the necessary activity feeds and a real-time chat product to meet this challenge.

By integrating Stream's feeds and chat services, Betabrand was able to launch a fully-featured chat on its site in less than a week. This quick implementation, powered by Stream's SDKs and tutorials, allowed the company to rapidly add interactive social features. The solution enabled real-time communication between users and designers, helping Betabrand efficiently identify popular clothing designs and accelerate its product development process.

Betabrand

Jared Rapp

Director of Engineering