Case Study: Freeman achieves fast, scalable virtual event chat with Stream

How Stream Chat Helped Freeman’s New Virtual Event Platform Go To Market Fast

Freeman, a global leader in the events industry, needed to quickly add live chat to its new virtual event platform when in-person events moved online in early 2020. To support thousands of concurrent users and meet security, SSO, and rapid integration requirements, Freeman evaluated several chat API options and chose Stream Chat.

Using Stream’s React SDK, Freeman integrated the chat API in just three weeks and later expanded it with features like 1:1 messaging, block lists, and a customized UI. The result was a performant, scalable chat experience that has run reliably during live events, helping Freeman boost attendee engagement and track message activity as a way to demonstrate event ROI.

Freeman

Elissa Ewers

Director, Digital Product