Case Study: Hudl enhances in-app community engagement with Stream Chat

How Hudl Transformed Its In-App Community with Stream Chat

Hudl, a sports technology platform for athletes, coaches, parents, and fans, needed a scalable in-app messaging solution that could handle seasonal traffic spikes, strict safety and permissions requirements, and a diverse user base. Its in-house messaging system had become difficult to maintain as the company grew, so Hudl turned to Stream and its Chat API to support its communication features.

Stream helped Hudl integrate chat quickly with strong SDKs, documentation, example apps, and hands-on support, including weekly office hours and code reviews. The new system launched without a dip in monthly active users or messages sent, and usage even increased slightly at first. Stream also enabled new features like reactions and Giphy, improved moderation capabilities, and set Hudl up to explore deeper video and AI-powered experiences in the future.

Hudl

Billy Janssen

Senior Engineering Manager