Case Study: Healthline boosts engagement and retention with Stream

Healthline Launches Suite of Social Network Mobile Apps Focused on Chronic Conditions

Healthline, a leading health information provider, needed to build a suite of social networking apps for people with chronic conditions. Their challenge was to implement a sophisticated yet easy-to-use activity feed that would foster community engagement without diverting extensive internal resources from their core development. They chose to partner with vendor Stream to integrate its feeds service rather than building an in-house solution.

By implementing Stream's feeds, Healthline was able to quickly launch a personalized community experience. The solution provided a customizable feed for each user and algorithms to match new members, which dramatically increased 90-day user retention. Stream's partnership saved Healthline an estimated six months of development time and allowed the apps to scale from mobile to web, significantly expanding their reach.

Healthline

Todd Zander

Vice President & General Manager