Case Study: Gumtree achieves safer, more efficient marketplace messaging with Stream Chat and AI Moderation

Gumtree Australia Reduces Fraudulent Marketplace Activities by 25%

Gumtree Australia, a leading horizontal marketplace, needed to replace its outdated in-house messaging system with a more reliable and efficient chat solution. The company wanted modern text and image messaging while also improving marketplace safety and reducing fraud across its buyer-seller communications.

Stream provided Gumtree with its Chat solution and AI Moderation, which were integrated across web, iOS, and Android. The new system eliminated reports of lost messages and helped Gumtree reduce fraudulent messages by around 80%, delivering a much safer and more efficient marketplace experience with Stream.

Gumtree

Paul Russell

Gumtree