Case Study: Dealer-FX achieves 90% user retention with Stream Chat

Dealer-FX Enjoys 90% User Retention After Integrating Stream Chat

Dealer-FX, an automotive software company, needed a more sophisticated way for dealerships to communicate with vehicle owners and internal teams as it scaled. Its existing SMS-based setup wasn’t enough, so it turned to Stream’s Chat API to add richer communication features like 1:1 chat and automated group messaging.

Using Stream’s flexible chat infrastructure, Dealer-FX built a custom, on-brand platform that can store, filter, and search users, channels, and messages, and automatically generate group conversations from repair-order data. With Stream, Dealer-FX reached 90% user retention and gained a foundation for future features like slash commands, mobile chat, and even video/audio support.

Dealer-FX

Steven Marques

Senior Manager of Product Operations