Case Study: Wolf Paving boosts leads and traffic with Stream Creative

Wolf Paving boosts leads 67% with Stream Creative

Wolf Paving, an asphalt paving company, faced the challenge of growing its brand and list of qualified leads as it approached its 75th year in business. The family-owned company partnered with vendor Stream Creative to leverage its anniversary for this growth.

Stream Creative developed an integrated campaign where Wolf Paving teamed up with iHeartMedia for a "Dog Days of Summer" initiative supporting the Wisconsin Humane Society. The solution used a landing page to capture user data and automate follow-up emails. The results were 509 form submissions (429 new prospects), a 41% increase in website traffic, a 67% increase in leads, and multiple new residential and commercial contracts.

Wolf Paving