Case Study: Lakeland Industries achieves qualified lead growth with Stream Creative’s inbound marketing campaign

Lakeland Industries drives 2,510 ebook downloads with Stream Creative

Lakeland Industries, a global leader in high-performance protective clothing, faced a challenge in its fire division. The division lacked a prominent web presence and strong brand recognition, creating barriers to attracting new customers from small and mid-market fire departments. To address this, they partnered with marketing agency Stream Creative to develop an inbound marketing strategy using HubSpot.

Stream Creative created the #GearUp inbound marketing campaign, which sponsored a team in the World Firefighter Combat Challenge and offered a downloadable "Elite Performance Guide." This content was promoted through emails, blogs, social media, PR, and paid ads. The campaign was highly successful, generating 2,510 ebook downloads and a significant increase in web traffic. A Lakeland Industries director noted the campaign generated more attraction to their fire division in three months than in the previous thirty years.

Lakeland Industries