Case Study: Ford Dealerships achieve measurable sales and service growth with Stream Companies and Integrated Marketing Cloud

Ford Dealerships drive $26.44M in attributed ROI with Stream Companies

Stream Companies partnered with Ford dealerships to address the challenge of gaining visibility into how advertising investment drives measurable outcomes for both vehicle sales and fixed operations. Traditional campaign reporting lacked the household-level targeting and attribution capabilities needed to connect marketing activity directly to business results.

The solution implemented by Stream Companies leveraged the Integrated Marketing Cloud platform to execute coordinated, audience-driven campaigns. This approach generated over 39,000 attributed transactions and $26.44 million in combined attributed ROI over a four-month period for the 35 participating dealerships. Stream Companies helped Ford dealerships achieve significant growth by aligning marketing strategies across multiple revenue centers.