Case Study: Walmart boosts employee wellness and engagement with StrawberryFrog's Better Living movement

Walmart boosts wellbeing engagement 300% with StrawberryFrog

The customer Walmart faced a challenge in elevating wellness and improving satisfaction among its 1.6 million associates. Despite offering strong benefits, employee awareness and engagement were low, which impacted retention and overall well-being. The vendor StrawberryFrog was tasked with reimagining how Walmart communicated with its workforce to inspire participation in wellbeing initiatives.

StrawberryFrog launched the "Better Living" movement to address this. Their solution simplified communications around benefits and created emotionally resonant, associate-first experiences, including a movement anthem video and a gamified digital hub. The results were significant: a 300% improvement in click-through rates, a 34% increase in program participation, 4.5 million minutes of video watched, and 34% of hub visitors downloading a wellbeing app. This approach by StrawberryFrog successfully fostered a new culture of engagement and better living for Walmart's associates.

Walmart