Case Study: Crowe LLP boosts brand consideration and leads with Embrace Volatility by StrawberryFrog

Crowe LLP boosts MQLs 280% with StrawberryFrog

Crowe LLP, a mid-size professional services firm, faced the challenge of establishing its brand with very low awareness in a risk-averse B2B market dominated by larger competitors. Despite being a top 10 firm, Crowe needed to differentiate itself and become relevant to Fortune 500 mid-cap companies to support its ambitious growth goals. The vendor, StrawberryFrog, was engaged to address this challenge.

StrawberryFrog developed the "Embrace Volatility" movement to reframe market volatility as an opportunity. This multi-channel campaign included TV, print, digital, and thought leadership content to position Crowe as an expert guide. The solution from StrawberryFrog drove significant results: Crowe ranked #2 in likelihood to consider among peers, achieved a 280% increase in marketing qualified leads, a 162% increase in website traffic, and generated 78 million video views.

Crowe LLP