Case Study: Atria Centralizes Insights and Boosts Consumer Research Access with Stravito

The Insight Journey with Atria & Stravito

Atria, one of northern Europe’s largest food companies, needed a better way to manage and share market research across a large, decentralized organization. Its insights team was storing reports in shared folders and local computers, which made knowledge easy to lose, hard to find, and prone to duplication. Atria chose Stravito to centralize its consumer and shopper insights in a single internal platform.

With Stravito, Atria made all existing research searchable, added automatic tagging and easy uploading, and used Collections and a dynamic Home View to share the latest insights across marketing, sales, and innovation teams. The result was faster access to answers, wider use of insights, reduced duplication of work, and greater stakeholder interest in consumer research. Atria also reported clear monetary value, saying Stravito helps them present results and reuse research more effectively.

Atria

Stefan Holmsten

Market Insight Manager