Case Study: Shell boosts global insights access and decision-making with Stravito

Shell nearly triples active users in one year with Stravito

Shell, a global energy company, faced a challenge with its outdated internal knowledge management platform, Heartbeat. The Insights team, led by Krzysztof Sadowski, needed a smarter solution to efficiently share consumer insights across the organization, freeing up their small team from administrative tasks to focus on strategic projects. They partnered with the vendor Stravito to find a modern insights infrastructure solution.

By implementing the Stravito platform to power the revived Heartbeat, Shell created a centralized hub for insights. The solution offered an improved user experience, better information organization through features like Collections, and easier management. The results were significant: within the first year, Shell nearly tripled the active user base and total visits to Heartbeat. Stravito's platform democratized insights, empowered marketers, and allowed the Insights team to focus on high-value work, leading to better business outcomes.

Shell