Case Study: Heineken builds a best-in-class insights ecosystem with Stravito

Heineken saves a couple hundred thousand euros and reaches 1,000 users with Stravito

Heineken, a major global brewer, sought to democratize consumer insights across its decentralized organization and eliminate knowledge duplication. To address this challenge, they partnered with Stravito to implement its enterprise insights platform, which they branded internally as KIM (Knowledge & Insight Management).

The solution from Stravito provided a centralized, AI-powered platform that simplified sharing and accessing insights, replacing a cumbersome old system. This resulted in significant cost savings, including one instance where reusing existing insights saved hundreds of thousands of euros and cut a process down to six weeks. Furthermore, Stravito's platform gained widespread adoption, reaching over 1,000 users from various teams and providing a common language for the entire organization.

Heineken