Case Study: HEINEKEN amplifies insights and saves time with Stravito Assistant

Heineken saves 1,553 hours per week with Stravito Assistant

Heineken, a leading multinational brewer, sought to better leverage its vast repository of consumer and market insights to become a more strategic partner across the organization. To address this challenge, they worked with vendor Stravito and utilized its knowledge and insights management system, KIM, which was further enhanced by Stravito's new generative AI tool, Assistant.

The solution implemented by Stravito allowed users to ask questions conversationally and receive relevant answers, making it significantly easier to connect insights from existing research. This resulted in a more than 50% increase in unique users on the platform and 71% more content being utilized. Heineken estimates the Stravito solution saves 1,553 hours per week previously spent answering questions, translating to nearly €900,000 in annual savings and freeing the insights team to focus on higher-value strategic work.

Heineken