Case Study: Electrolux drives consumer centricity with Stravito

Electrolux becomes more consumer-centric with Stravito as 91% of users recommend the library

Electrolux, one of the world's largest appliance companies, faced the challenge of unifying its scattered global teams with a single consumer insights voice to drive a more consumer-centric approach. To make its vast amount of global knowledge easily accessible, Electrolux partnered with vendor Stravito to create a centralized Global Consumer Insights Library.

Using Stravito's intuitive platform, Electrolux team members could instantly search for and find relevant internal data. The solution proved vital during the COVID-19 pandemic, enabling seamless remote access to insights that helped teams track behavioral shifts and adapt plans. Uptake was faster than expected, with 91% of users likely to recommend the solution, accelerating the company's move towards consumer centricity.

Electrolux