Case Study: Burberry boosts insight sharing and decision-making with Stravito

Burberry triples document views and grows users 35% with Stravito

Burberry, a luxury fashion brand, faced the challenge of having its consumer and market insights trapped in silos, making them difficult to access and slowing down strategic decision-making. To become more insights-led, the company partnered with the vendor Stravito to create a centralized and engaging platform for its knowledge.

Stravito implemented its insights engagement platform, The Burberry Insight Hub, which uses AI to deliver personalized insights. The solution quadrupled the volume of insights in 12 months and grew its user base by 35% to 1,400 users. Monthly document views tripled, leading to faster, better-informed business decisions and the democratization of market intelligence across the entire corporate arm of 3,000 employees.

Burberry