Case Study: Atria streamlines consumer insights sharing with Stravito

Atria centralizes all insights in weeks with Stravito

Atria, a leading meat and food company, faced the challenge of making its valuable consumer insights and market analysis data easily accessible across its large, decentralized organization. With data stored in disparate locations and a small insights team, employees struggled to find the information they needed. This challenge was amplified by rapidly changing consumer behaviors during the COVID-19 pandemic. To address this, Atria turned to the vendor Stravito for its enterprise-grade insights platform.

The solution implemented was Stravito's customizable platform, which streamlined data access and sharing. Key features like simple search functions, Collections for organizing content by category, and a dynamic Home View made insights engaging and accessible to everyone in marketing, sales, and innovation. As a result, Stravito saved significant time for the insights team and provided clear monetary value by ensuring the company maximized its existing research. The platform empowered all employees to perform their own analysis, helping Atria successfully pivot from being product-driven to consumer-and shopper-driven.

Atria