Case Study: Visit Jersey grows sports tourism awareness with Strava Sponsored Challenges

Visit Jersey boosts sports tourism with Strava and 10x ROI

Visit Jersey wanted to grow their lucrative sports tourism audience and develop their active wellness products. To meet this challenge, they partnered with Strava and utilized a Sponsored Challenge to target a large audience of running and cycling enthusiasts.

Strava implemented a challenge that tasked users with running 26.2 miles in 26 days for a chance to win a trip to Jersey. The results were significant, generating 1.6 million impressions and 10,000 conversions. The campaign achieved a 10x return on investment for Visit Jersey, significantly increasing marathon tourism and spend on the island.

Visit Jersey