Case Study: UCAN achieves efficient high-intent customer acquisition with Strava

UCAN drives 5,000 new customers with Strava

UCAN, a performance nutrition brand, faced the challenge of driving high-quality customer acquisition with a lean marketing team. They needed a more targeted and efficient channel than broad platforms like Meta to reach high-intent endurance athletes. To solve this, UCAN partnered with vendor Strava to launch a Sponsored Challenge.

Strava's solution provided access to its highly qualified, fitness-focused audience. By running a targeted 10K challenge, UCAN acquired 5,000 net new customers and redeemed 6,500 product samples at a cost per sample under $7, well below their target. The campaign's ROI was clear, with a longer conversion tail and a cost-per-new-customer under $50, leading UCAN to plan multiple annual campaigns with Strava.

UCAN