Case Study: Shokz grows awareness of open-ear technology with Strava

Shokz drives 296K Strava Challenge participants with Strava

Shokz, a global pioneer in open-ear audio technology, sought to increase awareness of its products with the world's largest community of active people. To achieve this goal, the company partnered with the fitness platform Strava to run a series of Sponsored Challenges.

Strava implemented a sophisticated strategy for Shokz, evolving from simple prize-based challenges to rich, story-driven campaigns like the "Mountain Rock’n’Roll Challenge" integrated with the UTMB Finals. Using a framework focused on user engagement, Strava helped design a journey that significantly exceeded participation targets. One challenge aimed for 188,000 participants but achieved 296,000, and post-event surveys confirmed a substantial increase in brand awareness for Shokz's partnerships and new products.

Shokz