Case Study: MUSH Boosts Brand Awareness and Sales with Strava Sponsored Challenges

Mush drives 2,500 reward redemptions with Strava

The customer, MUSH, a brand of nutritious overnight oats, faced the challenge of increasing awareness and driving trial for its new category of ready-to-eat breakfast. To connect with its target audience of active individuals, it partnered with the vendor Strava to utilize its Sponsored Challenges product.

Strava implemented a Sponsored Challenge called the "MUSH Morning Coffee Run," which incentivized users to log activity minutes in exchange for rewards, including MUSH products. This solution successfully boosted engagement and directly correlated with one of MUSH's best-ever sales months with a key retailer. The results included 82 challenge completions, 2500 reward redemptions, and 19 million impressions for the brand.

Mush